Beauty is the combination of quality of loveliness or attraction in a person or thing which gives intensive happiness mentally. Most of the people consider beauty externally which they find in the outward looks which is not fully correct. Actual beauty is found internally by one’s heart and not by eyes. It depends on thinking and acting of a person.

Traditionally, personal care refers to the assistance given to elderly or disabled people by helping them in well dressing, feeding, washing, etc. Now-a-days personal care is concerned with personal hygiene which is essential for men, women and children. Personal care is related with the combination of health care and beauty care, as some of its products are used as drug and some as cosmetics. Beauty Parlour have been opened up everywhere as beautician suppliers for inspiring about all products required for beauty care especially for women. They include skin care products, hair care products, body care products etc.  Personal care products concerning of drugs are published by starting Ayurvedic Therapy centres all over. Children’s personal care are maintained by baby care products. Many multi-level marketing companies like Amway, Oriflame, Modicare, Avon, Herbalife etc., have come up for wide spreading the potentialities of the personal care products. This has made to improve the standard of living of the rural areas by using the advanced products. Internet also plays a vital role in broadcasting personal care products for the internet viewers.

The combination of beauty and personal care helps us to improve our pleasing personality with care treatments in many ways. People mostly prefer the products as per their suitability. These products will be safe to use, effective in showing the positive results, have good quality and also available at reasonable cost. This has led to the increase in survival rate by preventing many diseases and preventing from growing old at early age.

Now-a-days beauty and personal care is spreading world-wide as it is proved to be advantageous  and improves the standard of living of the people along with the change in life style. The correct use of beauty and personal care is to be highlighted to get the good results. Using these products help us to protect our skin from sun burns, pollution and keeps our body cells active. Beauty and personal care products has improved the people’s point of view regarding the beauty market in the world.

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15 Jan 2018

By Rashmi Bingekar